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Company: Bitpass, Inc.

Location: Headquartered in San Mateo, CA

Launch Date: December 2002

In the company’s own words, what is it? Bitpass was founded in 2002 to provide solutions that remove the roadblocks to digital content commerce and allow digital media and entertainment companies to cash in on their content assets. Today producers and aggregators of digital media want higher returns from investments in content. At the same time, rapidly changing consumer buying and usage behaviors are redefining the digital media marketplace. Bitpass connects digital media producers with this growing market, offering solutions that increase return on content, customers and community.

The Bitpass iMedia Commerce Engine marshals relevant delivery channels—including the web, cell phones, PDAs, MP3 players, podcasts and more; manages digital content rights and offers insight into consumer behavior. With Bitpass, media and entertainment companies can focus on innovation rather than technology catch up.

The Bitpass iMedia Commerce Engine offers digital media and entertainment companies a turnkey system built on open web standards and a software-as-a-service platform. The system supports rapid deployment, transparent web and commerce integration, secure financial transactions, consumer behavior tracking and seamless content and data integration. Bitpass provides merchants with best-in-class professional service and complete online and live support.

Bitpass customers are leaders from media publishing, TV, film, radio, community and Internet and include segment-leading firms such as Disney, Microsoft and MSN, Ziff Davis, Time, United Media, CanWest, and Entercom. The company is privately held and based in Menlo Park, California. Bitpass has raised over $13 million in equity financing from leading venture capital firms, including Steamboat Ventures, RRE Ventures, Cardinal Venture Capital, Worldview Technology Partners, First Data Corporation and Garage Technology Ventures.

Outside quote about company: Amy Van Hook, Director of Marketing Services for Entercom, says, “Entercom chose Bitpass‘ digital commerce engine for its ease of implementation and its flexibility to support a wide range of purchase types and price points. The BitPass solution allows us to simplify single-purchase downloads, subscriptions and up-sells to all types of digital content.”

Features:
* Universal Wallet, Media and Rewards Account
* Content Catalog and Offer Management
* Subscription, PPV and Retail Capabilities
* Small Payments and Aggregation

Management/Directors:
Douglas Knopper, Chief Executive Officer
Matt Graves, Chief Operations Officer
Kurt Huang, Founder and Vice President, Strategy and Emerging Markets
Gyuchang Jun, Chief Technology Officer
Punkaj K. Jain, Vice President, Engineering
Preston Roper, Senior Vice President, Sales & Marketing

Relevant Links:
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/05-11-2005/0003594759&EDATE=
http://www.paymentsnews.com/2006/10/bitpass_unveils.html
http://www.twst.com/notes/articles/aey106.html
http://www.digitaltransactions.net/newsstory.cfm?newsid=1098

This entry was posted on Sunday, February 11th, 2007 at 6:56 pm and is filed under TechAddress, Technology, online, tech, web 2.0, internet, web, media, software, online business, business, Instant Messege, e-commerce, entertainment, startup, IM, startups, mobile phones, Web 2.0 technologies, cell phones, phone, sms services, mobile, SMS Messages, sms message, digital, software-as-a-service, mp3, payment system. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.