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Google is officially breaking into TV. In an announcement today, the big G said that it’s partnering with EchoStar to sell and select some of the ads shown to the company’s 13.1 million satellite TV subscribers.

This isn’t quite AdSense for TV, but ads will be targeted by demographic groups, regions and programs. What’s more, advertisers will use the AdWords interface to bid on spots. So as an advertiser, you can upload a TV ad, select the time of day and channel, and target your ad based on the show’s demographics. Google, meanwhile, will gather viewing data from set-top boxes.

E*Trade Financial and 1-800-Flowers are the among the advertisers that have already signed up, says CNet, which provides more coverage. Also note that while advertisers currently create their own ads, Google is working on a marketplace that will connect ad agencies with advertisers - a challenger to SpotRunner.

Not a social play, you might think, but don’t forget that Google may already own the TV network of the future: YouTube.

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This entry was posted on Tuesday, April 3rd, 2007 at 1:29 am and is filed under google, mashable. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.