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Microsoft Acquires AdECN: Advertising Network

July 26th, 2007 at 5:30 pm

Source:Mashable!
The Brits are right to petition the BBC over tomorrow’s Windows-only launch of the iPlayer: with the need to have Windows XP, Internet Explorer, Windows Media Player and approve more than one “security update” (aka draconian DRM) before you can even get started, the BBC’s Joost-like P2P TV service scores low marks in the usability […]Source:Mashable!
Microsoft is acquiring AdECN Inc., and advertising exchange platform. Financial details of the deal were not disclosed.
AdECN, based in Santa Barbara, CA, is a hub for advertising networks for buying and selling display dvertising. This acquisition is part of Microsoft’s larger plan to broaden advertising options and platforms for marketers and publishers for […]

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