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Source:Valleywag

Watch out, all you Second Life wannabe marketing types, CMP Technology, the big, bad technology trade publisher is on the scene. CMP is now a certified, card carrying Linden Lab content developer. This lets CMP stage virtual events — like its Life 2.0 nonconference — and build them for other brands. It’s like having a license to kill (brain cells, that is).

As John Jainschigg, CMP’s director of online technology, explains, CMP is preparing itself for the year 2011, at which point, some neophytes believe, 80 percent of the Internet will reside in the much-dreaded 3-D metaverse. Shocked that Life 2.0 could attract 1,000 attendees, companies are, according to Jainschigg, approaching CMP for custom builds of its faux-conference platform. Never mind the utter failures of brand marketers like Coca-Cola in Second Life; if you’ve ever been to a real-life tech tradeshow, you’ll know that the virtual version can only be an improvement.

Source:Valleywag
Sam Sethi, ex-TechCrunch UK blogger, had tried to keep things cordial with former boss Michael Arrington. The site he started, BlogNation, is the global equivalent of TechCrunch, but direct competition was avoided by not covering American startups. No longer. Sethi is taking the fight stateside with BlogNation USA. TechCrunch UK, meanwhile, remains defunct despite Arrington’s planned June 1st relaunch.

Source:Valleywag

FROM THE DESK OF MEGAN MCCARTHY — This weekend, the New York Times ran an article on how entrepreneurs really need to get their paperwork in order before hiring staff, using the Facebook-ConnectU lawsuit as an example. One person’s oral contract is another person’s “dorm room chit-chat,” as the judge in the case put it, and what have you. Or something along those lines. Whatever. I couldn’t really pay attention to the text. Did you see that picture? That was a bold move, Mr. Anonymous Times Photo Editor, illustrating the article with a gratuitous full-on crotch shot of one Mr. Tyler Winklevoss. One that I’d like to applaud, if I could stop staring at that image. Goodness.

I mean, seriously. The whole picture is framed to make Winklevoss’s shadowy loins — the same loins he claims birthed the very notion of a college social network — the focus of the image, from the composition to the fisheye lens. It’s directly in the center — the same exact spot Tyler claims ConnectU deserves in the pantheon of social networks! I’m sure there’s some wacko professor at Berkeley who will incorporate this picture into the curriculum and hold a joint symposium with her Gender Studies class and some Haas MBA students. As for me, all I can think is, “Yeah, I’d friend that.”

(Photo by Streeter Lecka/Getty Images)

This entry was posted on Monday, August 13th, 2007 at 6:52 pm and is filed under facebook, ConnectU, Tyler Winklevoss, Superficial. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.