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Branding: Microsoft is allegedly demanding that startup …
August 22nd, 2007 at 5:34 pmSource:Valleywag
Sometime actor Andrew Shue, pictured left, is best known for playing Billy Campbell, the most boring character on ’90s nighttime soap opera Melrose Place. Less well known is his status as cofounder of CMI Marketing, the parent company of social networks ClubMom and CafeMom, the latter of which recently received $5 million in funding from VCs Draper Fisher Jurvetson and Highland Capital Partners. Moms or not, we have a great idea for how to get more traffic on the CafeMom site: Post pictures of Andrew Shue in his underwear. We bet he’ll pose for new ones in exchange for just a few extra stock options.
Source:Valleywag
Microsoft is allegedly demanding that startup XBux change its name to the far less hip XBucks, lest consumers be unable to distinguish between its Xbox 360 videogame console and a network that unites athletes with sponsors. Of course, we imagine Starbucks will then have grounds, as it were, to complain. [VentureBeat]
