Source:CenterNetworks
Anyone who knows me knows that I am a deal man. I don't buy a roll of tape without a deal. So when I heard about Israeli-based SmartShopper, I took a look. SmartShopper is a browser plug-in (currently IE only, FF Q4) which automatically recognizes any Web page which has a product on it and instantly shows you the prices for that product from a variety of Web merchants. To find out more, I spoke with SmartShopper CEO Oren Dobronsky. My notes are below:
- The add-on is only .5 mb in size
- Automatically recognizes any product or travel offering
- Oren's mission statement is to, "make the comparative shopping experience better and easier"
- There are no ads in the add-on
- Two million active users in the last month
- SmartShopper is one of only twelve applications that are trusted by TRUSTe
- The team is made up of 20 people in Israel and Oren in NYC - they are working to open a NYC office in Q4 2007
- Oren claims that it's the next generation of comparative searching engines
- Funding comes from a few angel investors
- August 2007 is their first profitable month
- They are working on some major distribution deals - which will be announced soon
Their revenue model is interesting. Merchants pay a CPC to be listed - however there is no advantage as to who pays more because sorting is by item price. I will try it as I make more online purchases and report back with an update.
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This entry was posted
on Monday, August 27th, 2007 at 7:32 pm and is filed under Interviews, Reviews, SmartShopper.
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