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Source:CenterNetworks

Web Analytics Demystified has the first screenshots from a Microsoft presentation today discussing their upcoming (possibly next week) beta launch of Microsoft’s counter to Google Analytics. Named Gatineau, Robin from Blognation notes that it will feature:

• Out-of-the-box demographic segmentation
• Integrated view of marketing campaign effectiveness
• Integration of conversion value data
• Innovative visualisation of behavioural data

Check out Microsoft Digital Advertising Solutions Director Ian Thomas’ slides on Blognation. I don’t see any innovation in the slides. Naturally Microsoft needs a robust analytics product within the AdCenter suite but this is a great chance to shine over GA. Once I get a beta account I will provide a full report. I live and breathe analytics so you will get the real scoop.

This is similar to the new Propeller. Both best be innovatin’ or step off!

This entry was posted on Friday, September 14th, 2007 at 7:30 pm and is filed under microsoft, Quick News, analytics, Reviews, Gatineau. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.