Source:Valleywag
Options, the parody Steve Jobs novel, has totally surprised those of us who expected a throwaway. It’s 248 mostly hilarious pages, with a tight story line and a protagonist who evolves credibly. You can read my enthusiastic review in Wednesday’s Wall Street Journal, where it’s the business book of the week. But more important is this teaser email from Kepler’s Books in Menlo Park, where author Dan Lyons will appear Thursday evening.
Date: Oct 30, 2007 5:06 PM
Subject: Kepler’s
To: fakestevejobs
I will be hosting you at Kepler’s Books in Menlo Park CA. this
Thursday. I just wanted you to know I have someone special from Apple
Computer coming to introduce you, and his name is Steve as well.
Omigosh! Oh wait. This is going to be Steve Wozniak, right? Still. We’ll be there.
Source:Valleywag
That Google Docs in Plain English video made me want to rewrite it. It squanders a whole TV minute mumbling documents nine times before offering an actual plain English term, i.e. a newsletter article. The narrator warns, “The same document will exist in four different places — that’s a problem,” without explaining why it’s not great backup. And it detours into political correctness with a male-looking character named Sam who is abruptly called “she.” Cool if Sam were real, but as a made-up character she disrupts the lesson. So I savor the double parody of New Media Douchebags in Plain English. Of course, I want to edit this one, too.
Source:Valleywag
Wired editor-in-chief Chris Anderson has had it up to here with unsolicited emails from PR agencies. But he’s the beneficiary when colleagues using the tactic. Del.icio.us founder Joshua Schachter notes that his inbox is filled with unsolicited emails from Wired flacks. Sent to an email address, Schachter points out, which is on his blog, not one he uses to sign up for mailing lists. Call it the Long Tail of PR. Whether or not Anderson approves, he certainly gains from the PR mail-all list: The most recent Wired message touts Wednesday’s edition of the PBS show Wired Science, and the subject line highlights a special appearance by Anderson himself.
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on Wednesday, October 31st, 2007 at 10:16 am and is filed under Joshua Schachter, spam, wired, Conde Nast, great moments in public relations, Chris Anderson.
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