|
AdaptiveBlue Continues Mainstream Move - Still Has Work To DoNovember 1st, 2007 at 7:30 amSource:CenterNetworks -
It’s a great next step to gaining mainstream appeal for the BlueLinks widgets. In the title I noted that they still have work to do. The reason is simple - there is still too much "geek speak" on the site for the mainstream audience. The AdaptiveBlue team is a very bright and intelligent team and their level of education comes across in their content. But the mainstream audience doesn’t care about "semantic Web", they just want widgets that provide value. I am normally against double branding but I would be curious as to how their widgets would do branded under a new name targeting completely the mainstream audience. Perhaps split the BlueOrganizer and the BlueLinks widgets? They need more non-tech bloggers to "accept" their widgets - get a PerezHilton to use it and their take rate would increase over night - perhaps offer a "latest Britney news" or something through the widget. I would also look at creating a sexier-looking widget. I look forward to seeing how they continue their move to mainstream usage of the AdaptiveBlue suite of tools.
|
