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Ask.com Creates Some Quality Commercials
November 13th, 2007 at 1:04 amSource:CenterNetworks -
Last week we learned that Technorati has taken blog posts older than six months out of their online index claiming that it was a part of their "economization" plan. Tonight I see that they are only displaying inbound links up through approximately 30 days ago. Counts have dropped dramatically overall. I always liked Technorati for the ability to look back in time (since CN began) and see who linked to what posts. That is gone now. I sure hope it’s a bug.
I hope we get some clarification from Technorati as to what is going on with these link counts and how they will affect authority figures since those are based on six-month figures. Please report in if you are seeing the same thing on your site. So far I have tested 10 sites and all are in the same ~30 day link display period.
Wouldn’t this have been a good topic to discuss along with other planned changes at BWE?
Source:CenterNetworks -
I bashed the heck out of the last set of Ask.com commercials and print ads. What a waste of money as they provided no value whatsoever. You remember the ads, those, "xxxx hates the algorithm". The target was wrong and the messaging was wrong.
On the way home from Vegas, watching some live TV on the plane (love it!), I saw a variety of new Ask.com commercials which made me take out my pad and note, "write a post about the new ask.com commercials - they are pretty good". And here is my post. The commercials make sense and you get the point. Mainstream needs to get the point and not wonder who is killing what.
Here is one of the ads using KT Tunstall as the search query. As you can see, they immediately show the difference between using Ask and Google. Done and done. Anyone understands the difference. Sometimes techies want to show off their use of technical lingo for their product marketing but it rarely works for mainstream products.
Of course this seems a bit odd considering that Ask has just taken Google’s money for ad serving for five-years.
