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Advertorials Gut, Paid Reviews Nicht So Gut
November 17th, 2007 at 6:58 pmSource:CenterNetworks -
This morning on CNN, Nicholas Negroponte was a guest demonstrating the One Laptop Per Child laptop. During the demonstration, the anchor asked Nicholas about how the kids in Rwanda have embraced the laptop during the test. He noted that the laptop has been very well received, it can network with other laptops in the area, each one can hold 100 ebooks and they can share them creating a never-ending supply of books.
The anchor then asked about Internet access and Nicholas replied by saying that this allows kids to access almost anything. He then concluded with noting the following: "Many of the young kids in Rwanda using the laptop - their first word is Google."
Wow.
(I am trying to find this video, unfortunately I was not able to capture it from the hotel.)
Source:CenterNetworks -
This weekend’s blogstorm comes from the paid end of the Internet. Ted Murphy from Izea has a article stating that Google is going after the "everyday blogger". While I have defended ppp in the past a couple times, sorry Ted, ya got this one wrong. Ted notes that many of the paid review bloggers had their Google pagerank lowered or removed all together.
Ted notes, "I find it laughable that high profile bloggers like TechCrunch aren’t being penalized in the same way. Perhaps it’s the fact that they use AdSense. Perhaps it’s the fact that they are silicon valley insiders and are invited to special Google events. Either way I don’t see the difference between a sponsored post in our system or this sponsored post. Both are paid for, neither use no-follow."
I have these type of "thank you sponsor" posts on CN as well. These are not reviews. These are simple links thanking the sponsors of a site. And I have reviewed hundreds of products and books over the last 10 years on HTMLCenter.
I am all for paid advertorials for blogs. I pushed ReviewMe to look at this and they have added it as an option. If Izea moved from paid reviews to advertorials, it would be fine as well. And I will put all my chips in that it would actually increase Izea’s business. Check out an example advertorial on Silicon Alley Insider. With RSS so prevalent, advertorials are a great way to hit the RSS base. If advertorials worked, there would be no need for paid reviews.
There has been a lot of talk about paid links and now paid reviews and Google’s stand on them. Is it because Google wants to be the only one selling links? At the size and power Google is at, can they still operate as a "normal going concern? Mathew and Andy have some additional differing insights.
November 19th, 2007 at 8:12 pm
[…] Below you will find links to *all* the blog posts I have collected on this topic. I’m sorry, it will make this post a little long, but I want to support those who have blogged about it with linkage. I have also tried to stumble each and every one of the links - if I missed stumbling yours let me know. Google Makes More Enemies With the modified version of Niemoller’s poem posted above. When Google got rid of the Spammers, I remained silent… - A different version of the modified poem. I don’t love you anymore, Google Breaking: Google Drops EVERYONE’S PageRank To ZERO? Google and Their Power Soon to be Left Behind? NoFollow is for Blog Spam…no Paid Text Links, wait…Paid Ads…Aww Heck, Just Stop Linking and Let Calacanis Decide the Rankings - Part One - Part Two - Part Three - Part Four - Part Five Google Page Rank Rage May Lead to Goo Gone Show Your Page’s Popularity Rise up, bloggers Hi everyone! I’m a big fat ZERO! My Google Goose Egg Project “Goo Gone” Advertorials Gut, Paid Reviews Nicht So Gut Just Kill The PayPerPost Brand & Focus On SocialSpark Google Selling Links For $1995? The Google Pagerank Saga EatonWeb to Phase Out PageRank in its Metrics Computation Is Google Making An Example Out Of PayPerPost (… er, Izea)? Does Google hate PayPerPost? Is Google Taking A Dive? What Might Happen when Hundreds of Thousands of Website Owners Are Attacked by Google? Adsense Isn’t Enough To Make Money Online - An oldie but a goodie. No paid ads, no paid links, just blog monetisation Zerofied blogs - What to do? Google targeting PayPerPost blogs Google makes moves to protect organic relevancy Selling Links In A Google Controlled Internet Yahoo Search - Lisa talks about how much better Yahoo Search is than Google. More on the Google PageRank Brouhaha How-to: Move from Google Reader to Bloglines Sorry, Y’all, I’m not doing a Full Boycott […]