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Backchannel TV-to-Internet Ads Gets $10 Million

November 19th, 2007 at 2:30 pm

Source:Mashable!
You typically see startups being funded and then being acquired. And they’re usually acquired by a larger company hoping to integrate a niche offering into its suite of consumer sites or advertising networks. But beRecruited did it the other way around.
After being acquired by RVS Ventures, it has just closed […]Source:Mashable!
Backchannelmedia, a digital television ad service based in Boston, has raised $3 million in additional first-round funding, bringing the total to $9.5 million.
Founded in 2000, Backchannel focuses on serving and response capture for digital television ads. It takes a scientific approach to finding the optimal type of ad for its placement is […]

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