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Hearst-Argyle Television and Google Begin Reseller Agreement
November 28th, 2007 at 3:01 pmSource:CenterNetworks -
Google (GOOG) released a pretty neat feature today on Google Maps called My Location. Om has a good summary of how the feature works and I have embedded the video below (looks like they hired the paper dudes to create the video). When Om loaded it up, it said he was in London not San Francisco.
The service is pretty simple. If you have Google Maps loaded on your mobile, you hit 0 and it displays a blue box to show you approximately where you are located. That’s it.
Here is my guess. They will use this information to market to you and your location. You see, if I just ask for a map, they have no idea where I am. But if they know that I am on 14th Street and 9th Avenue, then they can send me an ad for the bagel shop on the next block.
Google says the following regarding privacy:
“This approximation is anonymous, as Google does not gather any personally identifiable information or associate any location data with personally identifiable information as part of the My Location feature. The feature can also be easily disabled by anyone who prefers not to use it.”
But of course, while it might not know who I am, it sure will know where I am. And that’s where the richness is my friends.
Here is the video overview - it’s cute but pretty lengthy - my 20 words above sums it up pretty well.
Source:CenterNetworks -
Hearst-Argyle Television (NYSE:HTV) and Google have entered a new strategic agreement today where Hearst-Argyle, operator of 29 TV stations and more than 30 Websites, will become an official reseller and will use its Web sales force to provide marketers in its 26 local markets access to Google AdWords.
What this means is that Hearst-Argyle will now sell more comprehensive advertising solutions to its clients. Instead of just print and television, now they can also leverage online - helping to increase control over a client’s advertising budget.
"This is a terrific partnership to expand the digital suite of solutions we provide our advertisers," said Terry Mackin, Executive Vice President of Hearst-Argyle Television. "This entry point to the local search market complements our existing digital media efforts which include local content, social networking, and being a primary destination in all our markets on ‘all three screens’."
Today’s announcement represents an expansion of Hearst-Argyle’s relationship with Google. In June 2007, Hearst-Argyle became the first independent TV station group owner to establish a content- and revenue-sharing arrangement with YouTube(TM).
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