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Did Facebook Lie About Beacon to Gain Advertisers?
December 1st, 2007 at 2:30 pmSource:Mashable!
A report from the New York Times implies that Facebook mislead advertisers who signed on to be “Landmark Partners” when the company announced its Beacon platform on November 6th. According to Coca-Cola’s vice president of global interactive marketing:
“I … certainly understood that it would be opt-in. That’s what I heard before as well as […]
