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KickApps Partners With Advertising.com to Monetize Video Content
December 12th, 2007 at 8:30 amSource:CenterNetworks
NY-based KickApps is announcing this morning a new partnership with Advertising.com to monetize video content built on the KickApps social networking platform. Social networks using KickApps can select advertisements as either pre- or post-roll messages. I assume this means videos that use the KickApps video player.
Revenue share percentages were not disclosed. I like this deal because it helps small publishers to earn more and provide better ads than with smaller advertising networks. In fact, most of the smaller ad networks can’t even support video ads.
Since their $11 million funding round in August, KickApps has continued to make press-worthy announcements.
