|
|
12 views | Seattle’s Top Entrepreneurs Band Together To Invest In Local Startups Source:TechCrunch 2008-10-08 01:30:04 |
Microsoft kills PlaysForSure quickly, music partners slowly [Windows]
December 12th, 2007 at 10:46 pmSource:Valleywag
newVideoPlayer(”The_Landlord_Ferrell.flv”, 475, 376);
AOL’s search engine Truveo put out a list of the top video searches for 2007. The list includes Will Ferrell’s Web classic “The Landlord,” an excerpt of which runs above. Here’s the list of videos, complete with links, so you don’t have to use Truveo anymore.
- Top ten video search results from 2007
- Miss Teen South Carolina Answers Questions
- Leave Britney Alone!
- Prison Inmates Perform “Thriller”
- Paris in Jail: The Music Video
- The Landlord, Featuring Will Ferrell
- Safari Animals Battle at Kruger;
- “Chocolate Rain” by Tay Zonday
- “I Got a Crush on Obama” by Obama Girl;
- Karl Rove’s Rap Debut as MC Rove
- College Student Tasered at Kerry Forum (”Don’t tase me, bro!”)
Source:Valleywag
newVideoPlayer(”Venture_Capital_Idle_1.flv”, 475, 376);
Onset Ventures didn’t just send out a Christmas card this year. They also performed the card, a parody of American Idol. Avert your eyes. Onset partner Shomit Ghose penned the lyrics, but none of the singers actually work for the Sand Hill Road firm. (For the record, the performers are Tom Shields of Yieldex, David Binetti of Sentilla, Randy Haykin of Outlook Ventures and IT consultant Tim Salaver — yeah, we haven’t heard of them either.) Embedded, above, a parody carol called “It Came Upon a Midnight Beer.” Which describes the song, too.
Source:Valleywag
The Web is deriding Microsoft’s decision to rename PlaysForSure, its digital rights platform, as “Certified for Vista.” It’s actually a rare sign of intelligent life in Redmond’s marketing cubes. PlaysForSure never spawned the hoped-for army of iTunes killers, and Microsoft itself created another format for its own Zune, kneecapping any stores foolish enough to adopt PlaysForSure.
In short, there’s no loss of brand equity here for Microsoft. The new label suggests that devices and music stores are merely compatible with Windows — the real butter on Microsoft’s bread. And even though the stores and players will likely work just as well with Windows XP, Microsoft has just tricked its music partners into giving free advertising to its newer, unloved operating system.
