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Source:CenterNetworks

Popular online shoe retailer ShoeBuy is announcing a partnership with virtual model provider Zwinky today. What this means is now you can try on shoes for your Zwinky! Zwinky is part of the IAC (Nasdaq:IACI) family.

The goal of the partnership is to help ShoeBuy sell more shoes as you can click on your virtual pair and be taken to that exact pair of real shoes to purchase. I guess this could be considered a distribution deal for ShoeBuy.

Zwinky users who purchase a pair of virtual shoes also receive a "power dance move" for their avatar. The power moves, from a simple motion to a full-out acrobatic split, can be activated when the avatar is wearing the corresponding shoes. Trust me folks, I can’t make this stuff up! I can’t picture more shoes sold because of the power moves but I’ve been wrong before.

I’ve always preferred Zappos to ShoeBuy but both have always provided me with good service.

This entry was posted on Tuesday, December 18th, 2007 at 12:35 pm and is filed under Quick News, Zwinky. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.