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Source:CenterNetworks

IAC (Nasdaq:IACI) is announcing a partnership today with Brightcove to "giving IAC businesses the opportunity to launch comprehensive high quality Internet video initiatives". The first IAC brands to utilize the new partnership are: Ticketmaster, Citysearch and 23/6.

Now I get why they did this — it’s about distribution. IAC Chairman Barry Diller even notes at this with his comment on the deal, "By making this platform available across IAC we can continue to deepen engagement with our online audiences, expand the reach of our brands, and open powerful new revenue streams through online video advertising across our sites."

But where’s IAC-owned Vimeo in all of this? While I know Vimeo is a community-based video sharing site, couldn’t Barry have created a white-labeled version of the system and monetized it using the IAC advertising network? While I don’t think this means Vimeo is doomed by any means, it sure is interesting that they selected to go outside before thinking about their own properties and how to leverage them for growth.

This entry was posted on Wednesday, December 19th, 2007 at 10:32 am and is filed under video, IAC, Brightcove, online video, Insights, Vimeo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.