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Microsoft Scores $500 Million Online Ad Deal with Viacom

December 19th, 2007 at 10:30 am

Source:Mashable!
Microsoft has won a major content and advertising partnership with Viacom, to the tune of $500 million over five years. The major deal points are that Viacom will use Microsoft Atlas (the byproduct of the aQuantive acquisition) for managing ads on its web sites, while the software company will license Viacom content (MTV, Comedy […]

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