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Source:CenterNetworks

Many of the startups I’ve dealt with since starting CN have one strategy on their marketing plan: hit Digg frontpage as many times as possible. Today I found an interesting blog post by the fine folks over at Canadian-based FreshBooks. FreshBooks is an invoicing tool and you can check out my interview with CEO Mike McDerment.

FreshBooks is going to rent a RV and hit the road from Miami to Austin this March. They will leave from Miami and the Future of Web Apps and head west to Austin for SXSW. Here are their goals:

• Meet as many users as we can, introduce the “south” to FreshBooks and what we offer
• eat a Texas-sized donut
• eat a country fried steak
• get interviewed on a small town “morning show” (I am looking at you WPMI in Mobile, Alabama)
• pick up a hitchhiker
• and of course, we want to be elected POTUS.

I think it’s an interesting idea and should help to get FreshBooks "noticed" outside of their comfort-zone - that is the Web community. While I think most people think of FreshBooks as a tool for indy web people, there’s a whole other world out there with people who need to invoice their clients. This type of marketing could help FreshBooks gain more mainstream acceptance - something critical for growth and success.

I am sharing this with you so  you can think about out-of-the-box marketing tactics for your product or service.

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This entry was posted on Wednesday, January 16th, 2008 at 8:36 pm and is filed under startups, Quick News, FreshBooks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.