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Source:CenterNetworks

Scripps Networks has published some metrics from Nielsen Online today showing that they reach 25 percent of the Food & Cooking category meaning one in every four online users looking for food-related information came to one of the Scripps Networks sites. Most of the traffic goes to Food Network and the recently acquired RecipeZaar.

Scripps Networks set a new record for online audience numbers in the Nielsen Online Food & Cooking category with more than 12.6 million unique users visiting the site in Dec. 2007.

I believe that the success of Food Networks Web site lies in their ability to convert TV traffic into Web traffic. A person watches their favorite celebrity chef on TV make a fab meal and the person then hops onto the Web site to print out the recipe. Are there any other categories that can drive this direct TV-to-Web type of traffic?

Check out some of the other food Web sites we’ve covered: Yahoo Food, RecipeMatcher, Snacksby and Foodieview.

On a side note, I had the chance to spend a few days on the set of Rachael Ray’s 30 Minute Meals. She’s an absolute talent. Not one retake, a funny person, very bright, can improvise anything and her success is due to her hard work. Here’s a photo from my time on the set

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Source:CenterNetworks

Compete has a blog post today showing some of the fastest moving sites from December 2006 to December 2007. Many of the sites we’ve covered in the past are listed. On the positive side, sites include TechCrunch, CafeMom, Wordpress, LinkedIn, and Reddit. On the downside are sites including Vonage, Netscape and American Singles. I am shocked that Twitter isn’t on the list with an Alexa of 600!

As an analytics freak, when I saw the report on TechCrunch, I immediately wondered how they got the percentage increases - for example, iamfreetonight, a startup covered on CN, is up 32,000%. They are a new site in 2007 so a large increase is probably more reasonable than say CafeMom which apparently grew 2,320%? My guess is that the percentages are missing a decimal place perhaps? In any event, the ranking is most likely correct so congrats to those listed!

They note, "The chart above shows the top twenty sites that gained or lost the most amount of traffic from December 2006 to December 2007, as a percentage of visits in December 2006."

I’ve got an email into Compete and will report back once I get an update. Here is the chart:

This entry was posted on Thursday, January 17th, 2008 at 6:47 pm and is filed under Quick News, analytics, compete. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.