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Source:CenterNetworks

NY-based white-label video social networking provider (phew!) Magnify.net is announcing the launch of their open source graphics development program. The idea is simple — if you create templates and graphics to use on Magnify.net, you can now share them and let others use them as well.

Called the Graphic Share Library (GSL), any member of the Magnify.net community can create, share, and use elements that have been ‘open-sourced’ by other members of the community. As part of the launch, Magnify.net has added 75 element Graphics Bonus Pack and an entirely new set of templates and graphics elements that include a series of themed channel graphics for sports, food, politics, adventure sports, gambling, and newspaper sites.

I have to admit, I don’t know how well this program will work. It’s a great idea in concept but if I spend hours/days/weeks creating a template, why would I want 10 other jabronies to use it as well? It would just water down my brand image. What I do think could work well is if Magnify.net partnered with some top Web designers to provide some templates and then allow those designers to offer other templates for a fee - could be a new stream of revenue for Magnify.net and a new base of marketers (the designers) similar to Wordpress. They could also sign on these designers to make icon and button packs - another way to promote the product and have fans of the designer flock to Magnify.net

Magnify.net also claims to deliver more than 12 million page views per month and serving over 25,000 content publishers and they are the fastest growing video platform.

Check out the nextNYers interview with CEO Steve Rosenbaum:

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Source:CenterNetworks

TNS Media has released some interesting forecasts around advertising spends for 2008. We all know that online spend is increasing relative to other "traditional" advertising formats — TNS Media shows the 2008 increase at 14.4%. This is part of an overall increase in ad spend of 4.2% across all mediums.

While we tend to think that Internet spend is eroding Television spend, it’s actually newspapers that we will take from this year. The chart is below which shows the advertising spend by media type over the past three years. When do you believe Internet spend will pass newspaper spend and do you think we will ever push past TV for the overall lead?

Source:CenterNetworks

Video search engine Truveo is announcing the launch of their U.S. presidential election video site today. I remember Truveo presenting about a year ago at the NY Video Meetup and the crowd wasn’t that excited about what they had to offer. Reviewing this presidential search this morning, Truveo seems to return a good number of videos on each candidate. For some videos like those on MSN, you have to click off to the host site to view, others you can watch directly on Truveo. Truveo notes that by going to the host site it helps the viewer to see the video in the best quality. I applaud this as it lets the video host capture the view locally along with any branding surrounding the video.

From their notes, "The election site draws on Truveo’s index of over 100 million videos which includes videos from national media sources such as ABC, AP, CBS, CNBC, CNN, C-SPAN, FOX, NBC and more; international media sources such as the BBC, DIE ZEIT, El Pais, EuroNews, France24, Reuters, SPIEGEL, The Sun, TF1, ZDF and more; local television and newspapers in Boston, Chicago, Denver, Houston, Jacksonville, New York, Philadelphia, San Francisco, Washington, DC, and many other cities; late night shows such as A Daily Show (aka The Daily Show when its writers are not on strike) and The Colbert Report; and Internet sites such as Politico.com, Blip.tv, Dailymotion, Metacafe, MySpace, Veoh, and YouTube. Truveo’s index includes videos from sites, including Politico, ClipSyndicate, Washington Post, Townhall.com and Barely Political, currently not found by other search engines."

Not only is a great way to build traffic, it’s also a way to introduce new customers to Truveo. I certainly hope that AOL (owners of Truveo) will leverage what they have built within the AOL network of sites and the full AOL app.

This entry was posted on Thursday, January 17th, 2008 at 1:25 pm and is filed under AOL, online video, truveo, Quick News, elections. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.