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Project Canoe: Cable Companies Paddle to Catch Up To Google in Targeted TV Ads

March 10th, 2008 at 3:30 pm

Source:TechCrunch
Whenever cable companies feel threatened, they form a joint venture. The latest is called Project Canoe, an effort by all six major cable companies in the U.S. to deliver targeted TV ads to viewers through their set-top boxes. The NYT reports:

Collectively, the cable companies will initially put about $150 million behind the effort […]

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This entry was posted on Monday, March 10th, 2008 at 3:30 pm and is filed under google, Company & Product Profiles, Comcast, Time Warner Cable, Cablevision, Cox Communications, spot runner, Charter Communications. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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