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Specific Media Acquires AdViva

March 12th, 2008 at 7:32 am

Source:Mashable!
NYtimes reports that Yahoo is considering Google’s OpenSocial alliance, which would be another huge boost for this initiative that will enable creation of tools and service which work across many web platforms. So far, Google, Friendster, hi5, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, XING and many others are on board. If […]SHARETHIS.addEntry({ title: “Yahoo Plans to Join OpenSocial Alliance?”, url: “http://mashable.com/2008/03/11/yahoo-joining-opensocial/” });

Source:Mashable!
Cnet reports that online advertising network Specific Media has acquired a smaller fish in the same pond, UK-based display ad network AdViva, for an undisclosed sum. Like most ad networks today, Specific Media offers demographic, behavioral, contextual, and geographic ad targeting; and yes, AdViva shares the same traits. Specific Media received a huge round of […]SHARETHIS.addEntry({ title: “Specific Media Acquires AdViva”, url: “http://mashable.com/2008/03/11/specific-media-adviva-acquisition/” });

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