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Source:CenterNetworks

MySpace has announced the launch of their application gallery which will allow MySpace users to add the applications (mostly widgets) to their profiles. This is basically the first real-world use of OpenSocial to-date.

Adam Ostrow at Mashable has an interview with Kyle Brinkman, VP and GM of the MySpace Developer Platform. Ostrow also notes that the platform is missing the messaging component so communications won’t be smooth for now. The platform opened for developers about a month ago. While the gallery won’t be pushed on MySpace yet, we’re sure that all of the Ashley Tisdale fans will be bling’in out their profiles by the end of today.

We’ve heard from multiple platform developers who have said that the process is a "mess" compared to leveraging Facebook’s platform.

Mike Berkley, SplashCast CEO sent over some information about the applications his company has created to leverage the MySpace platform. Berlkey notes, ‘each of the SplashCast applications contain dynamically updated video channels programmed by the label, streaming music videos, "lifestyle" (behind the scenes) footage and personal video messages by the artists. They also contain live chat and "fan channels" where users can submit their own favorite photos, songs, & videos (from their cell phone, computer, or pulled from YouTube) to the application and shared by the entire fan community.

Not sure why you need a platform to do the things above and not just on a typical profile/widget but in any event, here is an example of what the Ashley Tisdale application looks like:

Check out the printer we used for our business cards:

Source:CenterNetworks

comScore has provided some metrics related to the AOL-Bebo acquisition. I have not audited these numbers so take them as you will.

• In January 2008, Bebo had 22.4 million unique visitors worldwide with visitors averaging more than 3 hours and 30 minutes on the site during the month.

• In February 2008, Bebo had 4.8 million unique U.S. visitors with visitors averaging 1 hour and 40 minutes on the site during the month.
• In January 2008, 60 percent of Bebo’s traffic came from Europe, followed by North America with 22 percent, and Asia-Pacific with 16 percent.
• In January 2008, there were 11.4 million unique visitors from the United Kingdom to Bebo, representing the largest proportion of the site’s worldwide traffic.

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MySpace, Facebook, Bebo
January 2008 vs. January 2007
Total World Age 15+, Home and Work Locations*
Source: comScore World Metrix

                                      Total Unique Visitors (000)

                                 Jan-2007        Jan-2008       % Change

Total Internet: Total Audience    746,934         824,435           10

MYSPACE.COM                        94,769         109,262           15

FACEBOOK.COM                       24,840         100,668          305

BEBO.COM                           12,741          22,400           76
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* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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Bebo Regional Visitation
January 2008
Total World Age 15+, Home and Work Locations*
Source: comScore World Metrix

                       Total Unique Visitors (000)       Share of Unique
                                                             Visitors

World-Wide                      22,400                         100%

Europe                          13,373                          60%

North America                    4,826                          22%

Asia Pacific                     3,590                          16%

Middle East – Africa               335                           1%

Latin America                      275                           1%

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* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

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This entry was posted on Thursday, March 13th, 2008 at 3:58 pm and is filed under AOL, bebo, Quick News, analytics, comScore, reporting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.