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Mahalo Enhances Business Model With Affiliate LinksMarch 18th, 2008 at 11:36 pmSource:CenterNetworks
Much has been made about Jason’s presentation at the affiliate summit last month. So it’s interesting that the business model update is around affiliates and affiliate revenue. Jason explained that Mahalo has added affiliate links where they make sense. Currently they are working with Amazon and Commission Junction. Links are added by the Mahalo guides and greenhouse workers as they create the pages. He provided a couple of examples:
My guess is that within 2-3 months, 80-90% of pages on Mahalo will have at least one affiliate link. Jason mentioned that they are double-noting that the links are sponsored. I would suggest that the Mahalo audience doesn’t get the difference because the links look exactly the same as the non-affiliate links. Here is an example of the sponsored links section:
The majority of pages on Mahalo are "rich" for advertising. With that said, affiliate revenue could surpass Google AdSense revenue for Mahalo in the long-term. Check out our previous Mahalo coverage. Check out the printer we used for our business cards:
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