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YouTube Adds Full Video Metrics; Where Are Twitter’s Metrics?
March 27th, 2008 at 7:30 amSource:CenterNetworks
I heard a lot of sighs this morning. Many video hosts just collectively said, "Damn." YouTube has launched video analytics for videos hosted on YouTube. I can’t seem to find the stats on the videos I’ve uploaded but in the example screenshot below, they look relatively robust. The ability to view more stats than just number of views is critical for marketing and potentially selling advertising. As an analytics nut, I can’t wait to start to playing with the tool.
What I’d like to see is integration with Google Analytics for Web sites to complete the analytics chain.
This is a game changer for the ability to sell-in sponsorships. Marketers will now ask you for YouTube stats pages when they approach you for an ad buy. Prove what country is viewing your views, and confirm that our demo is your demo. The days of buying video ads on "number of views" or "number of subscribers" alone are over.
Josh Catone from Readwriteweb notes, "Currently, the stats package does lack a few important metrics such as search engine referral information, being able to tell where users bail on a video, and general link referral info." There’s also some limited information on the YouTube product blog.
Side question, where are my Twitter analytics?
