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Who Hasn’t Stolen The Conversation and Why The Money Is In the Conversation
April 12th, 2008 at 5:31 pmSource:CenterNetworks
This weekend’s bitchfest is about the "conversation" and where it takes place. We’ve got Louis Gray for the "Steal Me" team and Tony Hung for the "Don’t Steal Me" team. Then there’s Robert Scoble who should probably stick to running the camera for interviews. Canadian blogger Mark Evans wonders if pageviews still matter. That answer is easy: yes.
I went for a walk in Times Square and started to think about this question again. It seems to come up about once a month with some tool or app, this time it’s with Shyftr. We discussed it with Brijit. Last month I wrote, "There. Everywhere. But Here." Lastly in January 2007, we asked why Digg allows comments.
Here’s where we stand — everyone has already stolen the conversation. Here are some examples:
- Digg
- Delicious
- Sphinn
- Mixx
- Shyftr - they also steal the actual content
- Propeller
- News.YCombinator
- FriendFeed
Stolen conversations are where a service allows users to comment on content created elsewhere. On virtually none of the sites above, can you actually create content. You are sharing content that you think others in the particular community might enjoy. In my post about Digg allowing comments, I asked Digg to create a way for the comments to show on my post here along with on Digg. Otherwise what happens is that a post looks like crap because there is no conversation yet there might be hundreds of comments elsewhere. I continue to stand firm that none of these community sites need to allow comments - they should be pushing the commenting activity back to the original source. But without comments Digg would have 20% of the traffic they do today, the money is in the comments.
I’d like to see the conversation come back to the source because this allows everyone to join in one large conversation. If we can allow comments anywhere, and they can be aggregated back to the source, that would be a decent workaround. Make no mistake about it, in a perfect world, a reader would enter their comments on the source only so the source can benefit from the work created instead of from all the thieves. A user could read the comments from any of the services.
It’s interesting that not one of the other posts has discussed the monetary (cash or brand building) side of commenting. Both for the original source along with the conversation thieves.
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