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Twitter Apparently Clones Pownce’s Business Model
April 15th, 2008 at 8:07 amSource:CenterNetworks
NY-based white label social networking provider (wlsnp) KickApps is announcing a new partnership today with WorldNow. WorldNow is also a NY company that offers a variety of social media and video tools. WorldNow has 320 customers includinc: ABC, Cox, Dispatch, Fisher, and Gray. WorldNow works mostly with local community news stations and today’s announcement will bring more social networking tools to the WorldNow customer. Financial terms were not provided.
Todd Randak, EVP Business Development at WorldNow said, "Our customers now have the ability to use KickApps’ innovative applications and WorldNow’s consulting services to create niche online communities and consequently, new revenue opportunities."
The key is to get TV viewers to get off the couch, go to the local channel Web site and interact. This is an important relationship that the local media needs with it’s consumers.
Check out KickApps on nextNYers and my behind the scenes interview at their NY headquarters.
Partner Links
– Web Jobs
– NY Tech Directory
– CenterNetworks LinkedIn Business Group
– CenterNetworks Facebook Fan Page
– Purchase an Apple iPhone
Source:CenterNetworks
Anyone remember Pownce? They are the so-called Twitter clone that came out of the gate with a business model, that is injecting advertising into the stream of content from you and your friends. Now Twitter has gone and cloned the clone. Of course ads in the stream is about the easiest business model there is.
This morning Duncan Riley is reporting that some Twitter users have noted ads in their stream as well. I haven’t seen any ads yet and I’ve refreshed several times, tried visiting other pages, etc. Twitter needs a business plan now and advertising might just be the first step. Some have speculated that they are aggregating and selling data trends, though I doubt it. My guess is that the team has more coming in terms of monetization, especially when the apps built on the platform are already generating income. My business model idea is opt-in marketing for brands replacing email lists.
We’ve written about Twitter’s business model several times.
Don’t forget, Twitter has a song now - that means a lot towards something. Lastly, you can follow me on Twitter.
Update: I can’t tell for sure, but it looks like Duncan’s source is now saying that the supposed ad was just her background image and not an advertisement. As I noted above, selling ads would be only the first step to monetization and frankly wouldn’t be as effective as other potential ideas.
