Today's Most popular News

Source:CenterNetworks

Wordpress announced a new partnership with Sphere this past week at the Web 2.0 Expo. I’ve written numerous times that the focus needs to be on discovery and this partnership does that. It offers a few related posts from across the Internet that might match the content. Your visitors might wind up jumping to another blog to continue the discovery of the content they found with your site.

We are currently using the Outbrain widget (unpaid) on CN for ratings and discovery. So far the discovery part hasn’t been as exciting as I would have hoped. I’d like to see the recommended posts appear on every post, not just on a few. Outbrain does allow you to select only your site, a list of sites you select or the world. Sphere will probably need to do the same thing as well.

Couple of questions no one has seemed to touch on:

• Is Sphere paying Wordpress?
• Is Sphere going to stick in paid ads into the related links and if so, will they be disclosed?

It’s setup for all Wordpress.com blogs (hosted by Wordpress) by default and can be turned off but if you turn it off, you won’t be included in the overall index and will lose any traffic that might come your way.

Andy Beard wonders about the search engine value of the links Sphere is providing as they are not Javascript and they don’t include the "nofollow" attribute.

Check out our interview with Wordpress founder Matt Mullenweg - one of our first interviews!

Partner Links
– Web Jobs
– NY Tech Directory
– CenterNetworks LinkedIn Business Group
– CenterNetworks Facebook Fan Page
– Purchase an Apple iPhone

This entry was posted on Sunday, April 27th, 2008 at 7:30 am and is filed under Bloggers, blogging, blogs, wordpress, Insights. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.