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MySpace To App Developers: Pay Us or Get No Users
May 1st, 2008 at 11:30 pmSource:CenterNetworks
Let the "featured application" wars begin! Today we’ve learned that MySpace is now charging to be listed in their "featured apps" section on the MySpace Apps Gallery. The Apps Gallery launched to all MySpace users a week ago.
How much is a placement? Nick O’Neill says it’s $100,000 per WEEK. And guess who has all four slots — the company supposedly worth half a billion dollars, Slide. So basically the app gallery will now feature those with deep pockets and MySpace tells all other application developers to f-off. How many app developers can afford that kind of money? Few. Of course if MySpace can show that a week in a sponsored slot leads to enough users installing an application to justify the cost, other developers might scrape every penny to get in.
To play devil’s advocate, SimplyHired also allows you to pay for your job listings to show up first on results pages. Google let’s you buy keywords for terms you are interested in. If you see the apps gallery as a search result page, why shouldn’t MySpace be allowed to sell the space to the highest bidder?
Peter Kafka goes with the "I am a stockholder" view which is to suck them dry. Adam Ostrow makes the point clear:
Applications like Top Friends and Super Poke have huge brand recognition, and the fact that those apps can now be front and center is going to make it nearly impossible for an upstart with little cash to gain big-time popularity. It also means that the big developers can piggy back on the little guys for innovation – copying promising ideas and then writing a check to MySpace to steal all of the exposure.
Here’s the difference between the MySpace platform and the Facebook platform. Facebook needs the developers and their apps for growth. MySpace doesn’t and that’s why they can charge and get away with it. If Facebook was smart they would play this up bigtime as to why they are the better choice for developers.
Here’s the hard sell slide, the other slides can be found on Nick’s site.
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