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IAB Announces Web Video Ad Guidelines; 44 Members Sign On
May 5th, 2008 at 2:44 pmSource:Mashable!
Yesterday at the Sun StartupCamp, we had the pleasure of hearing from Pete Cashmore on the “Harnessing Social Networks For Success” panel. The other guests on the panel included Stowe Boyd of /Message, Brian Solis of FutureWorks PR, and Matt Marshall, the founder of Venturebeat.
I took a video of the panel, which […]
Source:Mashable!
We don’t know what kind of legal wrangling it takes to get dozens upon dozens of “leading interactive companies” to comply with a set of in-stream video advertisement format guidelines, but suffice to say that so many parties have signed on to the Internet Advertising Bureau’s list of protocols.
The IAB has been working to simplify […]
