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The Top 10 Brands That Own YouTube

May 9th, 2008 at 9:55 am

Source:CenterNetworks

KillerStartupsBelow are five of the newest startups according to Killer Startups for the period ending May 9, 2008. Check out previous Killer Startups posts.

3DegreesInc - Carbon Calculator

3Degrees is a site that focuses on protecting the environment by supporting clean energy and carbon reducing projects. The name comes from the scientific projection that in 2100 the earth’s temperature will rise by 3 degrees Celsius which will cause huge environmental issues that will affect society. 3Degrees is a great site to visit and educate yourself on the impacts of pollution and ways in which you can reduce your negative contribution.

Coolspotters - Dress Like the Celebrities

It’s no secret that there is a huge market for gossip, news, photos, and any other material relating to celebrities. Coolspotters.com is a new site that focuses on celebrity fashion and beauty – and on unlocking their secrets. The site covers products being used by the stars both in real life and on-screen, and displays photos of the stars along with guides revealing what they are wearing.

Planet Eye - Where Do You Want to Go?

PlanetEye asks the question, "where do you want to go?" Skipping the grid requires few things: cash, clothes, tooth brush and camera to snap a gig or so full of memories. But then what to do with all those pictures? There’s the "I’ve just traveled to Angkor Wat, Vientiane, and Bangkok for good measure, so where do I go next route", ie, the lazy, "I’ve done it, let’s move on" approach. Then there’s the flickr, twitter, Facebook, IGoUGo sharing method.

The Man Registry - Wedding Registry & Tips for Grooms

Wedding planning and registering for gifts are activities that often fall mostly in the hands of a bride-to-be. The Man Registry is a site that aims to get men more involved, and to help ensure that they enjoy at least some of the wedding gifts received. The site features a wide range of gifts, in the following categories: Auto & Travel, Bar & Games, Electronics, Grill, Outdoors, Tools & Garage, and Kitchen & Appliance.

Bizzlr - Leveraging Social Networks for Better Biz

Social networks are huge—that’s nothing new. Given the numbers, businesses can’t afford to be left out. That’s where the recently released app Bizzlr comes in. Bizzler leverages the most popular social networks to drive customers to your business. They utilize a propriety recommendation engine which targets customers based on their tastes and preferences. They also make it easy for customers to recommend products/services to their friends.

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Source:CenterNetworks

YouTubeCustom Communications out of the U.K. have put together a series of posts regarding the top brands on YouTube. The story isn’t about how brands are embracing YouTube to effectively communicate their message. Instead the list focuses on which videos related to a brand has the most video views and how the specific video could affect the brand, both positively or negatively. Their "impact on reputation" score for each video is worth a read.

Here are the top 10:

  1. Nike - "Ronaldinho: Touch of Gold" - Viewed 22,581,372 times
  2. Pepsi - "PEPSI (Britney Spears, Beyonce, Pink - We Will Rock You)" - Viewed 14,050,586 times
  3. McDonalds - "Fast Food Freestyle" - Viewed 11,744,399 times 
  4. Coca-Cola - "Diet Coke+Mentos=Human experiment: EXTREME GRAPHIC CONTENT" - Viewed 8,583,526 times
  5. Unilever - "Dove Evolution" - Viewed 6,727,556 times
  6. Disney - "Internet is for Porn" - Viewed 3,278,230 times
  7. Budweiser - "Banned Super Bowl 2007 Bud commercial" - Viewed 2,149,516 times 
  8. Microsoft - "Microsoft Surface Parody" - Viewed 2,068,861 times. 3,322 comments
  9. IKEA - "Banned Commercial - Swedish Midsummer"  - Viewed 1,483,858 times
  10. Toyota - "Top Gear: Killing a Toyota Part 1"  - Viewed 1,132,279 times

The Nike commercial has over 15,000 comments. Here’s the #4 video - Mentos and Coke inside a human’s mouth:

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