Today's Most popular News

Source:CenterNetworks

Recently acquired ReadBurner is announcing a new partnership with start page provider Netvibes today. This new partnership will allow ReadBurner to incorporate items shared on Netvibes to become part of the algorithm that determines which items appear on the ReadBurner front page.

It’s simple to add your Netvibes activity stream to your ReadBurner account and have the shared items count. What I’d like to see is how many people actually share items on Netvibes.

ReadBurner launched with Google Reader as their sole shared items provider. Today they’ve added Netvibes and Ostrow hints about future expansion plans. He notes, "This announcement gives you a bit of a taste of what we’re up to – analyzing what people are sharing across the Web on all sorts of different services.  As such, our tagline has now changed to “what’s shared on the Web.” Stay tuned for more exciting announcements soon."

This idea of ranking content based on number of shares really only works for tech news - I am not sure the idea of sharing has hit the mainstream audience yet.

Check out our interview with ReadBurner owner Adam Ostrow.

Partner Links
– Web Jobs
– NY Tech Directory
– CenterNetworks LinkedIn Business Group
– CenterNetworks Facebook Fan Page
– Purchase an Apple iPhone

Source:CenterNetworks

NY-based GoMobo recently signed a test partnership with the WaWa chain of convenience stores. WaWa is similar to BP, QT and 7-11. We’ve written about GoMobo before including naming them as one of three products that will change 2008. The GoMobo-WaWa test has taken place in the Pennsylvania cities of Malvern, Media and Philadelphia and they plan to expand the test to four additional cities in Pennsylvania shortly. Financial terms of the deal were not disclosed but GoMobo did share that their typical fee is 10% of all orders.

Howard Stoeckel, WaWa’s CEO, said testing online and text ordering is part of an initiative to increase the frequency with which customers buy deli foods and the amount they spend while doing so. The effort also entails a “Dinner Deals” promotion that discounts featured foods, he indicated.

So the next time you want a slushy or a large pop, you might just try ordering on your mobile on your way there. It will be interesting to see how this affects sales. I find in the 7-11, I always pick up something extra as I wander the store - will these impulse purchases be eliminated if the customer orders their hot dog and coke before they get to the store and it’s waiting near the register for them?

This entry was posted on Tuesday, May 13th, 2008 at 4:04 pm and is filed under Quick News, NYC, nextNY, GoMobo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.