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The Empire Strikes Back: Our Analysis Of Microsoft Live Search Cashback

May 22nd, 2008 at 5:30 am

Source:TechCrunch
Everyone has an opinion on today’s move by Microsoft to shake things up in the search space with their new Live Search Cashback product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users. Most are negative. Some excessively so. After hearing Bill Gates give […]

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