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Source:CenterNetworks

Burst Media continues their YAAN (yet another ad network) rollout today with the launch of the niche online gamers vertical ad network. This follows the trendsetters ad network, moms ad network, food ad network, early adopters ad network, and the family travelers ad network. Does there come a point when there are so many ad networks that it spreads the company so thin and makes it difficult to sell across all of these new networks?

Burst describes today’s new ad network, "The Burst Gamers Network’s young, predominantly male, audience is technologically savvy, passionate about digital and video games and has an appetite for a host of products and services — ranging from electronic gadgets and entertainment to snack foods and the hottest sneaker styles." They will be hand selecting sites to become part of the network.

Burst also notes that they will offer new creative formats including: widgets, video cubes, storytelling modules, and mobile display ads. I’ve never seen any campaigns in these formats in 12 years with the company. If they are able to sell more 2008-ish formats, that’s a good thing.

We are part of the early adopters ad network but so far no campaigns have come our way. I’ve moved most of our inventory to Tribal Fusion as they seem to be the best of the remnant compaign providers. I want Burst to succeed - I almost feel like after being with them for 10+ years that I have a vested interest (yet of cours no financial interest). As I’ve written so many times before, Burst is still stuck in 1998. Sometimes you have to realize that it’s time for a new playbook, the old one won’t work no matter how you turn it.

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Source:CenterNetworks

CBS Sports has announced that beginning today you will be able to access all of their Fantasy Sports data for free on their new fantasynews.cbssports.com Web site. The fantasy sports market is huge and continues to grow and this move is likely to help CBS attempt to move into a leadership role. They will also push users to signup for their free and premium games.

The sports covered include: college football, pro football, baseball, hockey, golf and auto racing. CBSSports.com Fantasy News will also allow users to tap into an enormous amount of data-mining information from the CBSSports.com base of users, the most engaged and passionate fantasy players in the industry. From the most added/most dropped players to draft averages to the most traded players, visitors to CBSSports.com Fantasy News will be served hundreds of statistical breakdowns. The site will feature editorial content from the team of writers at CBS Sports. 

When will we have a fantasy league for bloggers? Like vote on when you think x person will step over the edge or when y person will be forced out due to z reason. Could be exciting. I’d take Scoble on a over-under to move to a new app off FriendFeed within 6 weeks.

Update: A CenterNetworks reader sent us the following regarding the above story: The Supreme Court handed down it’s denial of cert on a case yesterday which would have potentially killed the (above mentioned) product.

This entry was posted on Tuesday, June 3rd, 2008 at 1:58 pm and is filed under cbs, Quick News, data. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.