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Source:CenterNetworks

NY-based KickApps is announcing a new distribution partnership with widget network Clearspring today. Clearspring will begin to promote the KickApps Widget Studio and KickApps will push its members to use the suite of widget tools that Clearspring provides.

KickApps reports over 24,000 publishers on their network using widgets and comScore reports 47.5 million unique widget viewers in April 2008 on the Clearspring network. This deal benefits KickApps by extending distribution to the large member base on the Clearspring network.

Widgets are finally starting to take shape as a real online marketing vehicle. Over half of the sessions at Graphing Social Patterns this week are focused around widgets. Check out KickApps CEO Alex Blum’s article on the value of widgets.

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Source:CenterNetworks

Add To Any is announcing an update to their service that could help publishers get more viral distribution. With today’s update, users who click the Add To Any button on a Web site or blog will have their favorite and most visited services appear first in the list. Named "smart menus", the personalized menus require no user involvement. They pick up the visited sites from the user and show those first in the list. They describe the technology as, "Behind the scenes, the widgets process a predefined link list of all services, and determine which services have been visited via a special property that browsers give to visited links.  This works in all modern browsers and is near-instantaneous."

For users of less popular services, the smart menu launch will mean that it’s more likely a user will use the Add To Any menus more than in the past.

Add To Any’s business model is simple: paid service inclusion. Services pay a fee to appear in the Add To Any listing. I wonder what today’s announcement will do to their business model. For example, do paid service still appear first or will my recommended services always be forced to the top of the list?

This entry was posted on Tuesday, June 10th, 2008 at 9:55 am and is filed under Quick News, AddToAny. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.