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Source:CenterNetworks

comScore is ouit today with a new report regarding U.S. online advertising within the quick-serve restaurants category for March 2008. The report leads with McDonalds online advertising numbers which lead the pack at 295 million online display ads for the month. Quiznos came in second (huh?) followed by KFC, PapaJohns and Subway. In fact, McDonalds nearly tripled the online ad impressions that Quiznos ran.

With the stupid Subway campaigns for $5 footlongs, I would have imagined Subway ranking higher in impressions than Quiznos.

While 295 million impressions might seem like a lot, comScore ranks McDonalds at #113 on their list of total ad impressions for March 2008.

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Source:CenterNetworks

One of my colleagues in the office told me about a website statistics service named Woopra (he knows I love quantitative data). I had not heard about it prior, so I went a did a little research around the Internet about it. Apparently, it launched on/around May 30 2008, as it’s relatively new, but had a nice little writeup on TechCrunch. I did some Tweet tracking and saw that a healthy early adapter audience was using it.

What is Woopra you ask? Very simply: MyBlogLog meets Google Analytics and has a baby, and then morphs into a Bloomberg Terminal of the next century. Very, very interesting, at least to me it is. I’ve taken some screenshots of my Woopra Terminal and put them below for you to see:

What I like about Woopra is that it gives me information in near real-time and tells me where my audience is going and where they have been on my website. Generally, all of the data exists on server logs, but I like the advanced graphical representation of my data. In the screenshots above, you can see the ticker on the bottom of the page that scrolls with data from the server.

Woopra is going to run into some issues when large publishers start signing up. They are in beta right now which is very smart and limiting their service to publishers who are less than 10,000 page views. I’m speculating that the reason for this is because the amount of resources it takes to crunch all of the data is fairly intensive and that they want to work out all of the kinks before they start charing. I’m interested to learn how their infrastructure is built - are they using Amazon’s EC2?

What I’d like to see is Woopra share network data information.  Meaning, if I track a view on my site and rename them, I’d like to see that “renamed” person across the entire Woopra network.  There is a lot of information in the larger “network” - lets see if Woopra pools that data.

I also give them credit for the slick interface.

Darren Herman is a digital media enthusiast and serial entrepreneur. Herman writes about technology, entrepreneurship and digital media at his blog, http://www.darrenherman.com.

This entry was posted on Wednesday, June 11th, 2008 at 11:58 am and is filed under analytics, Reviews, reporting, woopra. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.