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Is the Google Toolbar a Trojan Horse for Ad Targetting? (Ballmer Plays The Privacy Card).

June 16th, 2008 at 3:30 pm

Source:TechCrunch
Is Google getting ready to serve up display ads to people based on their Web surfing habits (as opposed to their Web searching habits)? Ever since the DoubelClick acquisition closed, industry watchers have been waiting to see how Google would dip its toes into behavioral ad targeting. One rumor going around is that […]

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