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Microsoft Gets Into Interactive TV Ads; Buys Navic Networks For An Estimated $200 to $300 Million

June 18th, 2008 at 9:30 am

Source:TechCrunch
Microsoft is going after the $70 billion spent on TV ads every year. This morning it announced that it will acquire Navic Networks, a company based in Waltham, Massachusetts that delivers interactive ads across cable TV networks.
The price was not disclosed, but a source close to the company pegs it at between […]

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