Source:CenterNetworks
Real estate listing and search engine Trulia is announcing the launch of Trulia Pro tonight. Trulia Pro is a self-service advertising program for real estate agents. The program allows agents to buy sponsored listings and spotlight ads in the locations and ZIP codes you wish. The listings show at the top of the results and the company says they are 4-7x more likely to be clicked.
This news comes a month after Trulia launched their real estate ad network. The pricing plans are $39/month or a yearly plan with 25% off. They are offerin 3 months free if you are advertising anywhere online - more details on their blog. At $39/month, most will signup for it - at least to test it for a few months.
Unlike Google AdWords, this program is flat-rate and ads will rotate and will match the user’s search as closely as possible.
Greg Sterling notes that competitor Zillow has offered self-service ads for 18 months.
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This entry was posted
on Wednesday, June 18th, 2008 at 11:35 pm and is filed under advertising, Quick News, San Francisco, Trulia.
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