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Top 100 Advertisers Shifted $1 Billion To the Web Last Year At The Expense Of TV And Newspapers

June 23rd, 2008 at 1:32 pm

Source:TechCrunch
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TCIT […]Source:TechCrunch
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that overall media spending in “measured” categories (TV, print, radio, Web) by the top 100 advertisers was flat in 2007, […]

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