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Source:CenterNetworks

Nielsen is out with a new report which brings together TV, Internet and mobile usage together for U.S. households. They found that Americans are watching more than 127 hours a month of television programming. Could the higher gas prices and food prices be a factor in this increase?

Average Internet usage was up 9% to 26 hours a month. New metrics in the report include 2 hours of Internet video per month on average and 3 hours of mobile video for users who are subscribed to a mobile video plan.

The interesting chart is below - this is a breakdown of the above stats by age group. Teens who are subscribed to a mobile video plan are viewing over 5 hours of mobile video a month. For Internet users we see a bell curve with those in the 35-44 age bracket using the Internet the highest amount. But look at those 65+, they are using the Internet over 26 hours on average.

I’ve said many times that the 65+ market is one to consider as you think about creating a startup. I know it’s cool and hip to make a Twitter or FriendFeed, but there are other groups to consider - and many of those groups have money to spend and aren’t demanding free.

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This entry was posted on Tuesday, July 8th, 2008 at 9:31 am and is filed under video, internet, mobile, Quick News, analytics, Nielsen, metrics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.