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July 17th, 2008 at 7:35 am

According to the NYTimes, Amazon will today launch Video on Demand - a new online video store, containing movies and TV shows.

What’s the big difference between this video store and most other online video stores? Streaming. When you order a show on Amazon’s new service, you can start watching immediately, just how it works on IPTV. Amazon’s own Unbox or Apple’s iTunes can’t do that, because you have to wait out the download before you start watching. Amazon Video on Demand will feature 40,000 titles at opening.

For those less computer-savvy users who like to do everything on their TV, there’s an option; Sony Bravia Internet Video link, which will bring the videos directly to your Sony TV. However, it’s an extra 300 bucks which not everyone will be willing to dish out. Some new models will have the functionality built-in, though, reducing the extra cost.

This is not a revolutionary step in any way; it’s just Amazon’s estimate that broadband penetration is high enough that such a move makes sense. It probably won’t even be making them any money at first, but the race for online video on demand is on with healthy competition from Google, Netflix and others, and there’s no time to waste.

Source:Mashable!

As a content distributor, Mochila is fully aware of the fact that it needs to stay on top of current events in order to ensure that its content syndication participants have access to the most relevant content being distributed on the Web.

A new deal with BarelyPolitical, the network behind the Obama Girl, means that Mochila clients can provide BarelyPolitical’s content on their sites, as Mochila digs deeper into the political pool in order to satisfy the world’s insatiable appetite for political news–and entertainment. In addition to BarelyPolitical content, Mochila will also be providing content from other political sites including AntiWar, Newsmeat, RawStory, RealClearPolitics, TalkingPointsMemo and TalkLeft.

These deals really help broaden the direct access to content through Mochila, and extend more ways in which content producers can syndicate their content across the Web. BarelyPolitical, in particular, has been signing a number of distribution deals in order to push its content as far as possible, and given BarelyPolitical’s popularity, the garnering of so many partnerships seems to have been a successful tactic.

But to kick things off with the new partnership between Mochila and BarelyPolitical, the two companies will be promoting online political coverage of the 2008 presidential elections at NetRoots Nation in Austin, a 3-day event that begins today. While Obama Girl clearly has a political objective, Mochila will merely be spreading the word about its platform for connecting content producers with site publishers. “We’re here to help by providing free, ad-supported political content from great brands across the spectrum,” Mochila CEO Keith McAllister says.

The target is the Gen Y crowd, which consists of avid Internet users and is of the voting age. So as a gap-bridging tool for providing site publishers an ability to leverage a highly active and growing political interest, Mochila is doing its part to present some of the best content that’s available for such distribution across the Web.