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37 views | GoGoHub: New Search Engine To Rival Google, Craig’s List Lexington, NC, December 4, 2008-The soon-to-be launched GoGoHub website has a very lofty but achievable goal: to rival Google and Craig’s List. GoGoHub aims to rival Google and Craig’s List in terms of providing ng more benefits to its users. The online classified ad market all over the world generates nearly $100 billion every year. Google earns $19 billion in terms of ad revenues yearly. Amazon, on the other hand, generated $10.7 billion in classified ads in 2006. “While these companies are earning this much thanks to your continued patronage you can never expect them to share a larger part of their income with you,” GoGoHub Professional Marketer Vid Artukovic said. However, GoGoHub aims to rival these companies in terms of providing greater benefits and larger incomes to their members. GoGoHub positions itself as a direct competitor to Craig’s List because it offers the GoGoHub Free Classified Ads. Unlike Craig’s List though, GoGoHub will use banner ads and featured ads which adds value to the site. GoGoHub is a lso a search engine just like Google which will allow users to type in a certain keyword and do a quick Geo-Targeted search of the item they are looking for. The search is limited to the categories and subcategories indicated in the GoGoHub website. What makes GoGoHub unique and possibly bigger than Google and Craig’s List in terms of benefits given to their members, is the ability to share in the company’s growth from the beginning stages, by investing in the GoGoHub Investment Opportunity. If you are among the millions of workers who want to get away from the Bundy Clock, then take advantage of the GoGoHub Home Business 2008-12-05 05:37:14 |
Streaming Live from SummerMash LA [video]
July 18th, 2008 at 9:38 pmSource:Mashable!
Wizzard Media, the podcast hosting and monetization giant, a couple of days ago released a letter to their shareholders that went towards explaining a bit of their corporate strategy:
In a very short time, Wizzard has surprised many people by becoming the largest distributor of digital media via RSS (podcasting). While many other companies took the route of launching online video websites and treating RSS distribution as nothing more than an add-on feature, Wizzard has focused its early efforts in this industry on dominating RSS delivery of media. Why you may ask? The quality of content and the reliability of podcasting publishers are head and shoulders above what you find on most video websites.
The letter goes on to list in great detail the numerous milestone achievements they’ve attained over the last year or so, some of which we’ve chronicled here at Mashable (you can find the full letter here).
Aside from the company’s achievements, they bring up an interesting question. In the world of online video, is RSS simply a feature or is it part of a central strategy. Personally, I’ve always viewed podcasting and RSS technology as central, but in the continuing production of Mashable’s ongoing video series, I’ve seen that validated as a matter of practice, as opposed to something to be thrown on as an afterthought.
We went through, in our search for a solid video platform, literally dozens of providers. Granted, due to our desire to monetize in specific ways from the onset, we had a much more demanding pattern of standards for what we’d accept, but it was amazing to us how many video hosting providers didn’t even offer anything close to conforming to RSS podcasting standards.
For instance, take Brightcove, the embedded video platform very widely used by media giants and tech pundits alike. It has probably one of the most customizable embedded video platforms I’ve ever worked with. The features in the player are second to none, and their ad serving capabilities are very impressive.
They don’t, unless it’s been recently added, have any ability to serve MP4 files via RSS though. For us at Mashable, we’ve found that this lack of ability can mean cutting out as much as 80% of your audience. Generally, we’ll receive hundreds and in some case thousands of video views of an episode through the website even when posted in off-peak hours, but very rare is it we’ll have less than a thousand downloads to a video we put out if it’s on the podcast feed.
Why is that? Well, part of it is that we’re generally fans of long-form content. A lot of our shows range upwards of twenty minutes, and rarely are shorter than ten minutes. Thus they aren’t the smoothest fit for someone who’s browsing through our site in search of a quick update on the news. They do have time to tag it as a download and watch it later or to throw the RSS feed on their iPod and subscribe to it.
When it comes to a corporate strategy, is it the best route though? I think if it’s coupled with a solid promotional strategy, the answer is yes. We view the web posts accompanying the episodes here at Mashable as your alert - that which lets you know that we have a new episode out (or that we have a series, depending on your level of awareness). Focusing on episodic content, though, very much improves the overall level of quality in the content - and if you need proof, look at YouTube’s new strategy.
A while back, when Robert Scoble was touting the fact that it was longform video that was inherently superior to shortform (and hence the reason why YouTube was raising the allowed length for YouTube videos), I put out a (shortform) video that talked about the quality level differences between episodic, targeted videos and the general UGC fare (at least on a commercial level).
Bottom line - if you’re working with video online: by all means have a web strategy, but if you don’t understand podcasts and RSS, be prepared to fight with one hand tied behind your back.
—Related Articles at Mashable! - The Social Networking Blog:Confirmed: Google Takes on PowerPointFacebook Now Recommends FriendsTwango’s New Google Earth FeaturesFacebook’s Photo Sorting, Flickr CollectionsLinkedIn Takes a Cue from Amazon. If People Were Like Books…Google Maps Hangs Up on Click-to-CallFacebook Playing Follow the Leader Again
Source:Mashable!
The U.S. SummerMash Tour continues tonight with it’s 3rd stop in Los Angeles at the HQ of Rubicon Project from 7 - 10 PT. Tonight’s event features Mashable’s Pete Cashmore and Karen Hartline, our sponsors Sun Startup Essentials, Yoono, mySites, speakTech, eHow and ThisNext. The Los Angeles stop boasts good food and drinks with our beer sponsor Asahi, drink sponsor Red Bull and the catering by the infamous Party Charlie! On top of all of this, we’re raffling away 2 tickets to SxSW, Rohit Bhargava is signing his new book ‘Personality Not Included’ and we joined forces with Girls in Tech (to liven up the crowd a bit) and Schwaggin’ Wagon who will be accepting charitable donations in the form of schwag for Operation Gratitude.
Are you like me and can’t make the event? No problem. Check out the live stream from exclusive video partner Stickam. They’re conducting interviews throughout the night and reporting on the happenings at the event.
Want to join us on tour? Check out the other cities on the U.S. Summer Tour: Austin | Miami | Boston | New York City
—Related Articles at Mashable! - The Social Networking Blog:Qik Mobile Live Streaming Straight to Mashable Events PagesGet Your Startup on Mashable (If You’re in a SummerMash City)Swarmcast Moves Into Live StreamingSummerMash San Francisco Streaming Live [SummerMash Tour 2008]Xanga Adds Live Stream Webcams to Blog PlatformcomScore Releases Video Streaming StudyAT&T Video Share Marries Live Streaming with Voice Calls
