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Rediff Follows Facebook’s Lead With Its Own Platform Launch
July 19th, 2008 at 5:31 pmSource:Mashable!
Rediff, one of the top online portals in India and one currently listed on the NASDAQ stock market, has evidently followed the past year progress of third-party developments within Facebook closely. Now it wants to stir a similar amount of interest in its own set of properties as well. Announced at Delhi’s Proto.in startup event, Rediff officially took the covers off its own developer program, called, plainly enough, The Rediff Platform.
The reason for the Facebook reference is simple. The company states that its properties are “being made…to support FBML,” Facebook’s markup language.
Indeed, Rediff is pushing an idea eminently synonymous with Facebook’s own. The phrase “apps economy” is writ large on the Rediff Developers page. But it’s also an effort that the company hopes will align with multiple pieces of the Rediff puzzle. To kick off the developer program, Rediff is first opening iShare, its music, video, and photo sharing service.
The company is promising grants to some students and entrepreneur developers through a basic submission program it is calling “Sociali.” The sum being touted by the company to fuel ideas thought promising ideas is 250,000 rupees, or US$5,800. A relatively small figure, it seems, especially if juxtaposed against Rediff’s expected revenue report for Q2 2008 (roughly $17 million). All may depend on the supply of developers Rediff finds enticing enough to fund in the weeks and months ahead.
The company states that developers ready to begin fabricating can now do so with data provided through its new website.
—Related Articles at Mashable! - The Social Networking Blog:Google and Yahoo Looking to Acquire India-Based RediffiShare, The Indian YouTubeYahoo Takes Large Stake in India’s Tyroo MediaThe Daily Poll: Would You Build Apps for the MySpace Developer Platform?LinkedIn Outlines Strategy for Upcoming PlatformClearspring Opens Community Platform for DevelopersThe Daily Poll: Which Platform is the Best Opportunity for Developers?
