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Episodic Launches iPhone App Compatibility and Beta Applications
July 22nd, 2008 at 9:31 pmSource:Mashable!
As you’ve probably noticed, we’ve been using a pretty rare platform for our video podcast series Mashable Conversation. The platform is called Episodic, and it’s amongst the best I’ve tried (and I’ve tried quite a few). I don’t often fawn over a company, so I hope you’ll indulge me for a moment. They’ve got one of the most responsive customer service teams I’ve ever worked with, with the aim to really make the usage of the system as transparent as possible for the producers.
Given that I preach very often about the features and services that video platforms should be providing for their customers, when I’m auditioning services for my own use (or in this case, the company’s usage), I send the unfortunate company representative through a long list of hoops they must jump through. Noam Lovinsky was the unfortunate soul assigned to explaining the platform’s capabilities to me.
They Have What I Need
My requirements were that the platform must: generate an iTunes compatible podcast RSS feed, must have an embedded player that has viral elements (remote embedding, and such), have detailed analytics, have dynamic advertisement insertion capabilities, and must be able to generate an iPod compatible MP4 file.
There are a few platforms out there that we’ve tried that get about 90% of this done, but Episodic’s was the first that got 100%, and then some. Their transcoding options support a variety of standardized formats, and allow you to upload your program in multiple segments so you can change out elements of the show without going back and re-rendering the entire back-catalog (for instance, you’ve probably noticed that we’ve changed out the intro to something a bit more aesthetically pleasing this week).
The ability to dynamically assemble an episode also allows for a whole new level of analytics to get accustomed to. I can run side by side comparisons, for instance, on the two versions of the introduction to the show (interestingly, the one with the higher quality seems to perform about 1% poorer in terms of drop-offs).
The advertising options in the system are particularly advanced, as well. It supports pre-rolls, mid-rolls, post-rolls, and overlays across all of your content.
As an added bonus, the system also integrates with another favorite video service of mine: TubeMogul. After your files have been transcoded on the service, you’re able to with a click upload them directly to your TubeMogul account (which then of course blasts them out to YouTube, Metacafe, Yahoo Video, and the wide assortment of other embedded video hosting websites out there).
Act Now, and You Also Get…
With all that, what else could they pile onto the deal to sweeten the pot? Well, pulling the service out of invitation only mode would be great (I can’t tell you how many requests I’ve had recently from fellow producers interested in giving Episodic a spin, lately). They’re doing a little bit of that today - it’s not exactly open registration, but they’re launching a new service that uses some of the transcoding technology they’ve developed.
Do you have an existing video feed? Would you like it to have an iPhone compatible website generated around that content so that iPhone users can check it out?
Simply fill out the form and set up your transcoding account. And while you’re there, you can also apply to be a part of the limited beta on the platform we use here at Mashable.
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