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Source:CenterNetworks

Analytics provider comScore is out with a new report today regarding the Japanese Web social networking market. Facebook has the largest percentage growth (213%) over the period June 2007-June 2008. Mixi.jp leads the Japanese social networking category with over 12 million monthly uniques while Facebook has grown to just over 500k visitors a month. It’s important to note that this comScore report does not include mobile social networking usage. This would be a very interesting bit of analysis since mobile usage is so high in Japan.

MySpace is second with 10% of the traffic Mixi.jp has but doubles Facebook in unique visitors. While we here in the states seem to believe Orkut is dead, it’s beating Facebook in unique visitors by 20% for June 2008. comScore also notes that Orkut users have the heaviest engagement noting, "…in this study across several measures, including average usage days per visitor (11.5), average minutes per visitor (454), and average pages per visitor (1,557). Mixi.jp also generates fairly heavy engagement, while Facebook.com and MySpace.com show more modest engagement thus far."

Source:CenterNetworks

Shipping company DHL wanted to get the word out about their online tracking services in Beijing. They created two campaigns and used YouTube to help spread the videos further than if they only placed them on their DHL China Web site. The idea behind both videos is to show that you can track your package at any time using their online tracking system. I will give you a moment to take it all in.

Here we see DHL delivery agents wearing sandwich boards that have a mouse arrow on them. I am guessing the unions here in the U.S. have a provision to not allow delivery agents to walk around with huge arrows on them as they deliver packages.

And then we have the DHL delivery vans also sporting a mouse arrow.

The delivery agent has no URL on their uniform or on the arrow - the van has a small URL on it. That’s where I’d focus DHL.

This entry was posted on Thursday, August 7th, 2008 at 3:44 pm and is filed under youtube, online video, Quick News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.