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Source:Mashable!

Mashable is rocking the U.S. SummerMash Tour in New York City for our final stop on the tour. We’re at Touch and are ready to party with a crowd of 600 tonight. We have some exciting things in store and you won’t want to miss out. We’re also joined by our sponsors, Sun Startup Essentials, Yoono, mySites, MoneyStrands, Kickapps, ffwd and special friends Social Radi.us and Stickam.

Can’t make the event? No problem. Check out the live stream from exclusive video partner Stickam (after the jump). They’re conducting interviews throughout the night and reporting on the happenings at the event.

Want to join us on tour? Check out the other upcoming stops on the U.S. Summer Tour:Boston | New York City

—Related Articles at Mashable! - The Social Networking Blog:Qik Mobile Live Streaming Straight to Mashable Events PagesGet Your Startup on Mashable (If You’re in a SummerMash City)Swarmcast Moves Into Live StreamingSummerMash San Francisco Streaming Live [SummerMash Tour 2008]Streaming Live from SummerMash AustinStreaming Live from SummerMash LA [video]SummerMash Boston is Streaming Live

Source:Mashable!

Facebook’s new profile design and initiatives for developers promoting their apps within the improved Facebook navigation has led to none other than more tweaks on Facebook’s part. In this never-ending journey of improvement, Facebook is going to offer a new option for developers that displays their application’s metrics. This is being offered in direct response to th developer community, which is seeking better ways to understand their application’s performance.

The new section for developers will be a new Features tab in the Insights area of your application, which will show additional user stats pertaining to specific features within Facebook. Total counts for actions like canvas page views, clicks on profile boxes, confirmation on Feed forms, and the adding and removing of bookmarks lets developers gain more perspective on the activity occurring around their application. Better trend analysis allows developers to better their apps for future releases, and truly leverage the Facebook platform. The additional stats also allow Facebook to further differentiate its platform from other networks’ platform offerings, in hopes of providing a better experience for both the developers and the users.

Such a desire for additional information on the developers part isn’t entirely surprising, however, as Facebook spent the better part of the last 12 months rolling out new regulations for developer apps in an effort to curb any negative affects that could result developers taking advantage of the marketing capabilities of Facebook’s platform. As Facebook has also instituted some very stringent programs that encourage “well-behaved” apps in addition to more subtle incentives set up throughout the platform, it’s increasingly clear that Facebook needs to ensure a controlled environment for applications and user experience.

So with all these modifications that have taken place over the past year, the developers that have apps on Facebook’s platform are certain to want to know more about their performance, especially as there have been cases of apps being disabled for what seems to be no apparent reason.

—Related Articles at Mashable! - The Social Networking Blog:Facebook Pulse KilledTripAdvisor: Facebook App Acquisition “Untrue”How to Spy on Your Customers: Networked InsightsYouTube Insights: Now With Demographic StatsBuild Your Own MySpace…Using MySpace’s Technology?YouTube Insights Gives Users Metrics for Their VideosFacebook Makes More Changes to App Notifications

This entry was posted on Thursday, August 7th, 2008 at 7:30 pm and is filed under News, facebook, Stats, APIs, Web apps, platform, visualization, San Francisco-San Jose. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.