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Film Lovers Unite at SocNet I Heart Movies (The Startup Review)August 13th, 2008 at 3:30 pmSource:Mashable! Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here. STARTUP DETAILS: Company Name: I Heart Movies 20-word Description: I Heart Movies is a movie based social network and DVD collection organization site. CEO’s Pitch: I Heart Movies is a movie and television based social network that at its core allows users to join and rate movies. The users can tag, categorize and mark films or TV shows as favorites to help them organize their list. The site has the ability of adding friends to see their ratings on films to help you choose the best films for you. Films and TV shows are loaded with information (casts, plots, trailers and photo galleries) to give users the ability to step beyond just watching a film. Users also have their own profile pages that display their recent activity, show comments from other users and give the basic info about that user. Each user is also assigned a Dashboard that they can personalize (similar to Google IG) with widgets to their likings. The site also features a dynamic homepage that’s updated depending on the happenings on the site. Mashable’s Take: Do you heart movies? Then you might want to visit I Heart Movies. Sure, it’s a bit sparse. It could use a little more umph in the design department. But the networking features that accent the site may be worth your while. In addition to tagging and rating and all that fun stuff, I Heart Movies is geared to put central emphasis on discussion of things coming out of the media world as well as lots and lots of archival goodness. Yes, sites like IMDB and Rotten Tomatoes and the like manage to pull in vast amounts of traffic and thus chart countless pages of lively conversation. But this relative newbie seems to offer a fresh slate, as it were, and even sports some features that other players in the market don’t have. As the above description makes clear, I Heart Movies is a movie rating system that carries atop it a social dimension. This goes for basic communication among members, as well as things like tracking lent and borrowed DVDs. It’s somewhat unfortunate that the design of I Heart Movies doesn’t highlight the best aspects of the network, but if you opt for an account and manage to establish a reasonably substantive lists of friends and favorite flicks, the value you can glean from the site may well induce ample stick-with-it-ness. For garnish, the movie trailers in evidence on the site are a nice addition. They are easily accessible, they don’t inhibit browsing (they don’t require you to pay a visit to a static movie info page, though you may do so if you like), and the quality is appreciable. As the site expands its coverage, it may well come to be one of the highlights to rise above the fold. Observing that growth will be pretty interesting indeed. Sponsored By: Sun Startup Essentials —Related Articles at Mashable! - The Social Networking Blog:Netflix Needs to Change Things if it Wants to Make Streaming BigJoost Partners with Paramount PicturesJaman’s New Search Recommendation ToolSeven Films I Wish I Could See At SXSWMake Mashable Your Twitter Valentine, Win 1 Year’s Free SchwagiTunes UK To Soon Launch Movie Sales And RentalsFancast: Comcast Launches Rival to IMDB
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